Webreathe

Date

From July to September 2018

Skills

Product Design, UX, UI, Wireframing, Prototyping,, Motion Design

Team

From the start of July to the end of September 2018 I did a 3 months internship within Webreathe start-up. Webreathe specialize into people flow management applied to the public transportation sector and retails.

More precisely, Webreathe relies on miniaturized 3D stereoscopic sensors to provide real-time geolocated monitoring of passenger flows with high precision. Thanks to 3G and GPS grids, collected datas are analyzed and visible by the client through different applications internally developed. Solutions are customizable depending on the real client’s need and the use of the counting module.

My Role

My main mission was to collaborate with the development team to enhance UX and UI of “Care”, the start-up’s flagship product dedicated to the public transportation sector. “Care” allows the client to have a global view on his bus network for instance and the live state of each vehicle, including its position and its number of passengers.

The main challenge through “Care” was to revise an already existing application. The system was already functional on the Villeneuve-Sur-Lot bus network with a modest 2000 passengers flux per day. However it was necessary to rework the UX and UI of the service in order to create a solution equally ergonomic for bigger cities (especially Bordeaux with more than 20 000 passengers per day on a single line).

Webreathe “Care” is a complete solution offering numerous tools that needed to be redesigned. The dashboard, the interactive map, the single line view, and the history were all developed separately, it was necessary to harmonize the product identity. More constraints got in, claimed by the clients, as the will to adapt the menu to make it minimal on the interactive map in order to be able to have it displayed permanently, working a bit like a sim-city interface but for the real world.

Besides my UX work on interfaces, I also took part in the creation of a graphic identity for Webreathe. We created a new graphical charter, softening the brand image which can be scary with its “big brother” first impression.

As a successful start-up, Webreathe had real needs in terms of communication. Also we created new communication supports, vulgarizing the solution to the public. In this optic I realized a few motion-design videos for lounges and social medias.

I also was in charge of the new identity for the website of their second brand, Wenius, an engineering office focusing on railway network.

For this period, I also was in charge of the new identity for the website of their second brand, Wenius, an engineering office focusing on railway network.

Conclusion

Webreathe is certainly not the work I'm the most proud of today. But it represents my first steps as an interaction designer. It was the first time I had real responsibilities, working on a project wich is not a school work but a product with real clients. Through webreathe and the trust the team placed in me, I went beyond what I learned until then and started to find my own workflow. Looking back at this work reminds me of how much I learned from my different experiences.